Paid media that grows your outdoor brand
I know which rooftop tent your customer will drop €3,000 on. Dedicated paid media for outdoor and vanlife brands across Europe — run by someone who actually lives and breathes this.
My clients reduce their CPA by 40% on average
Book a Call →Built for brands that equip adventurers
Three types of brands I help scale across European markets.
DTC Vanlife & Outdoor Brands
You sell on Shopify, maybe Amazon too. Your products are solid, but your paid ads aren't scaling the way they should. You need someone who understands the vanlife customer journey and can run campaigns across FR, DE, and UK without you managing multiple agencies.
Rooftop tents, camping kitchens, van conversion kits, composting toilets Scale my DTC ads →Amazon EU Sellers
You're selling on Amazon. You know there's more revenue to capture, but PPC is eating your margins. You need someone with insider Amazon Ads experience who can optimize across multiple EU marketplaces.
Camping accessories, overlanding gear, portable power Fix my Amazon PPC →Agencies & Partners
You work with outdoor or vanlife clients but paid media isn't your core strength. You need a specialist partner who can handle Amazon, Meta, and Google without you babysitting.
Branding agencies, Shopify developers, content studios Explore a partnership →Some weeks, I manage campaigns from a Sprinter. Weekends, I'm loading the moto. I know which €3,000 rooftop tent your customer will choose — because I've been that customer, dug into a Saharan dune at midnight, rethinking every gear decision I've ever made.
Every expedition starts with a plan
No surprises, no black boxes. Here's exactly how I take you from first contact to scaling your campaigns.
Deep Audit
Trailhead · Day 1I analyze your ad accounts, product feeds, and market positioning. You get a clear picture of what's working, what's wasting budget, and where the biggest opportunities are.
Strategic Setup
Scout · Week 1Implementation of tracking, audience structures, and campaign architecture. Everything gets built on solid foundations before a single euro is spent on new campaigns.
Launch & Optimize
Route Plan · Month 1Campaigns go live. I monitor metrics daily, adjust bids, test creatives, and send you transparent reports. No black boxes, you always know where your budget goes.
Scale & Expand
On Trail · OngoingScaling winners, testing new channels and markets, quarterly strategy reviews. I keep pushing what works and cut what doesn't.
Where I run your campaigns
Five platforms your customers use. One specialist who manages them all — no handoffs, no juniors.
What happens when vanlife brands get serious about paid media?
Performance snapshots from recent campaigns.
Outdoor Equipment Brand • Amazon EU
DTC Accessories Brand • Meta Ads
Adventure Gear • Multi-Market
Let's talk about your brand
Book a discovery call and let's figure out if there's a fit.
Book a Call →Prefer to start with a message? Tell me about your brand and I'll send you my first take.
The long way round
Amazon Ads Account Manager
4+ years learning exactly how the world's largest marketplace rewards, and punishes, outdoor brands. Built the inside knowledge most agencies don't have.
Camping every weekend
Every weekend in the Vosges to escape from the urban madness. Realized I was spending evenings researching gear for customers I actually understood.
Paris → Abidjan
Three months, one minivan, west coast of Africa. Managed campaigns from camp grounds. Figured out what I actually wanted to do for a living.
Hanoi → Kerala
6,000km on a 150cc Honda XR from Vietnam to India. Somewhere between the mountain passes, the decision was made.
Went independent
Launched expeditions.media. Dedicated to the brands making the gear I'd already been buying, testing, and trusting on every trip.
Frequently asked questions
Can't find your answer? Email me directly.
The outdoor market has unique dynamics that generalist agencies miss: sharp seasonality curves, high-AOV products that need education-heavy funnels, and multi-market EU complexity. I focus on this space because I understand how to build campaigns that work for €3,000 rooftop tents and €150 camping kitchens alike.
3 months. Paid media campaigns need at least 90 days to optimise properly. After the initial period, I continue month-to-month. You stay because of results, not contracts.
Yes. I work with any outdoor, adventure, or eco-conscious DTC brand selling into EU markets. If your products get people outside, let's talk.
Week 1: Access and discovery. Week 2: Full audit and quick wins (most accounts waste 20-40% of budget on fixable issues). Week 3: Launch optimised campaign structures. Week 4: First performance review and 90-day roadmap.
Amazon Ads, Meta (Facebook and Instagram), Google Ads, TikTok Ads, and Pinterest Ads. I handle everything from strategy and setup to daily optimisation and reporting across all platforms.
I run campaigns across France, Germany, UK, Italy, Spain, and can expand into other EU markets. Being bilingual (French and English) and based in France gives me a native understanding of the European consumer landscape.
Plan your expedition
Share a few details about your brand and I'll send you my first take on what I'd do differently with your ads. No commitment, just value upfront.
Message received!
I'll take a look and get back to you within 24 hours.